Making the employee experience the beating heart of our HR function takes more than a simple makeover. It can mean real change. Change that can encompass other areas of an organisation. For instance, borrowing from an organisation’s approach to its customer experience, and applying that to our employees, can make for really exciting results.
For me, there are four clear steps to consider if we want to redesign our HR function and put the employee experience at its heart.
- Articulate your brand in terms of human emotions.
- Describe the desired feeling you want from employees in key interactions with the organisation.
- Segment the experience to reflect employees’ differing needs.
- Design the experience.