Close site search

Simply start typing to search Changeboard and then press enter

Future Talent Forum: Business storytelling

Posted on from Changeboard

Our most recent Future Talent Forum events for leaders, held with The School of Life and Complete Coherence, covered a wide range of topics including business storytelling, enhancing work and personal relationships, energy and the future of leadership.

How can you master the art of storytelling? For Francesco Dimitri and The School of Life, it’s about creating a compelling narrative and appreciating your audience.

“People think stories are shaped by people. In fact, it’s the other way round.” A quote from Sir Terry Pratchett was the initial talking point of Dimitri’s presentation, which took place at The School of Life classroom.

“Our brains constantly make stories,” he said, adding that characters, emotions and execution are the most powerful fundamentals of storytelling – while using humour and building trust are key to engaging an audience.

First, figure out why you’re telling the story and the motive behind it. Is it that you’re trying to communicate who you are, who your company is, to transmit values, foster collaboration, share knowledge or to lead people? Write it down; once you have that, the rest should flow more easily.

Dimitri asked delegates to create and share their own stories with one another. “Stories create emotions. Emotions are stories. When you don’t know what emotions you are trying to create, you don’t know what story you’re trying to tell.”

While the storyteller has a key role, Dimitri explained that the audience – or employees – also play a part: “Don’t just aim for your target, listen to your audience along the way.”

Public storytelling is no mean feat, especially for the shy ones among us – but Dimitri is confident that everyone can master the art. When telling a story, consider your posture, hands, eyes, the time you take, be mindful of your audience and above all, “do it in your style”.

“If your audience remembers the story, they’ll recall the excitement, and they’ll remember you,” he said.

Get content similar to this article

You can cancel email alerts at any time

Content by email

Thanks! You have been subscribed to receive emails about the following subjects.

Get more with Changeboard

Changeboard is a global HR jobs site, career advice resource and events platform to help HR and recruitment professionals find the perfect job to progress their careers. We're here to help you change the way you work.

Register now

Changeboard Magazine

Changeboard is read by more than 22,000 senior leaders in print and 85,000 online.

  • Get Changeboard Magazine

  • Get Changeboard Magazine
    on mobile

  • Get Changeboard Magazine
    in print

Subscribe to Changeboard today for:

  • Engaging and relevant decision-support content
  • Exclusive interviews with CEOs & HR leaders
  • In-depth profiles, case studies & insights from progressive senior HR & resourcing practitioners
  • Stimulating career advice, delivered in bitesized chunks to help busy professionals advance their careers efficiently.
Get the Changeboard magazine
Get Changeboard Magazine

Job search saved

Your search has been successfully saved.

Register or log in to manage job alerts.