To attract the talent that can drive any business forward, it’s essential to be visible to your ideal candidates. Traditionally, businesses would have placed an advert in a newspaper or magazine, but they are now more likely to head for websites or specific media channels to recruit the best people.
Millennials especially are taking to social media more and more regularly, whether to communicate with friends, read up on the latest news or – you’ve guessed it – discover their next job role.
Research has found that approximately 73% of 18- to 34-year-olds found their most recent job through social media. Further research by Jobvite suggests that around 94% of all recruiters are already using, or plan to use, social media to assist with sourcing candidates.
These findings show that social media is a big deal, and if your company is already active on any of the many platforms available, you’ve already, whether you realise it or not, started your social recruitment drive.
Everything you’ve ever posted via one of your company’s accounts is, to some extent, a summary of what you stand for and an indication of the sort of person who will thrive there. Your social channels can be a major influence on a candidate, and could be the factor that results in them applying for a role.