Our ‘forever-switched-on’ digital world provides a window into your organisation through which every element is permanently on show, so having a strong online presence is a critical game-changer.
Despite this, research by Domo and CEO.com shows that more than half (61%) of Fortune 500 CEOs have no online presence at all. Of those who are social, LinkedIn is the go-to channel for 70%, followed by Twitter: the micro-blogging site saw a modest 1.7% increase in the number of CEOs joining over the past two years.
If you feel shy or uncomfortable about promoting yourself on social media, view it as an opportunity to build trust and connection with your network, employees and the wider business.
To fail to embrace it is to risk falling behind and potentially missing out on talent. Social media represents a cultural shift and it’s not just about technology, it’s part of our everyday lives.
The average person spends five hours a day on their smartphone, and checks it 85 times a day, according to a 2015 study by Nottingham Trent University.
So how can you become a top influencer on social media – and be authentic? We ask five experts to share their views and tips to get you started.