One of the speakers at the conference was Adrian Wightman, UK Head of Resourcing for global energy group RWE, owners of leading UK supplier npower. Adrian is also an advisory panel member of the REC’s Good Recruitment Campaign. We spoke to him about the importance of finding out just how good your candidate experience is.
Whilst cost per hire remains a key metric for most resourcing teams, for Adrian there was also a keen desire to find out how well his team were performing in the area of experience, both from the viewpoint of candidates and hiring managers. They used surveys to try and understand if candidates were getting what they needed from the resourcing team and what experience they had when progressing with the hiring managers - “To find out if they were able to perform to their best at interview and if they were coming away with a great impression of the organisation” Adrian explained. It was also important to know if, regardless of the outcome of interviews, they wanted to come and work at RWE.
Questions were asked around the interview experience and quality of feedback given, and the answers were good, but Adrian felt they could only be properly judged by reference to how other companies were performing - “It’s the difference between doing a good job and making it an excellent job”. It was at this point that he heard about the Good Recruitment Campaign and believed that this could give him the chance to benchmark and speak with like-minded organisations, finding out how they were doing, and also to use the campaign principles to improve their experience.