Cross-cultural communications: spotlight on Asia
The economies of Asia embrace some 4.4 billion people (60% of the world’s population). Asia is the fastest growing economic region, with China and India now being the first and third largest economies in the world, respectively. As globalisation accelerates, we are seeing more and more leaders with purely Western experience arriving in Asia, and facing communications challenges in unfamiliar territories.
In parallel, as Asian multinationals expand and grow, we are seeing an increase in capital and human flows from East to West. More and more successful Asian leaders are now managing teams where their own culture may be in the minority. They face the corresponding communications challenge: how best to adapt an Asian communications style to predominantly Western audiences.
As more of us do business in Asia, we need to think harder about the cultural challengesthat this brings with it. This is especially key when it comes to leaders and their personal
communications. Poor cross-cultural communications can create disengagement, confusion and at its worst, resentment and anxiety on both sides.
What are the similarities and what are the differences between Eastern and Western cultures, and and how can you respond effectively as a leader?
Download this complimentary whitepaper which explores why it is important to take cross-cultural communications seriously. Discover some of the underlying differences between Asian and western culture, and what to bear in mind to ensure you are an effective cross-cultural communicator.