Attract those who believe what you believe
In a world where everyone wants to talk to ‘people from Google’, my strong view is that a company alone cannot be the benchmark for success, an ethos has to be. An ethos of ethics, carving your own path, quality, being nice and giving a shit about your people (and I mean a real shit, not the ‘people are our most important asset’ crap which BTW we can all smell a mile off now and those that have to say it, don’t think it and rarely act like it).
An ethos, a belief or a set of beliefs, attracts those that believe. Simon Sinek articulates this so well as part of the Golden Circle talks. But it’s true. It’s not an ideal. I believe it, I've done it, seen it and now I only want to work with businesses who believe what I believe.
It’s very self-fulfilling ethos if you think about it. Firstly, you automatically attract people who believe what you believe. They will want to be part of it and you can choose who joins, and weed out who doesn’t quite fit. The work that you do is by default interesting and fulfilling, you will be respected as a result, and such people will want it to be successful. No one lets anyone fail, why would you? There are very few, if any, real politics and because you all have a common interest and goal, you tend to be friends, not just ‘colleagues’. Oh and it also makes you a great hire for anyone else for the rest of your career should you have the privilege to get in.
There is a downside however (there’s always a downside) - it's bloody hard work. It’s a constant test. Every decision, every communication, every meeting, every hire, every fire, every cross word. Everything. Always. And that’s hard because it takes getting it wrong once to spoil it, for it to go, disappear and it’s hard to get back. Why? Because those that believe in what you believe, won’t any more, and then you're just like everyone else.
And who wants to be that..?