Whenever I have worked with HR teams –be they top HR teams or teams of HR experts at business partner or centres of expertise level, we have often carried out a team SWOT analysis exercise and one of the key weaknesses regularly identified is “ We have a low profile in the business “. This is despite the fact that often HR professionals are doing great work that is really adding value and making a difference but they are often the “unsung heroes”. So why are HR teams ineffective at marketing themselves internally? And what should they do about it?
In answering the first question- it seems to me that often it is a confidence issue and HR does not wish to be seen “blowing its own trumpet” perhaps out of fear that if something goes wrong or something basic is overlooked that leads to a problem (“Tomorrow’s crisis is today’s routine that’s left undone”) then anything that has been advertised as a major initiative or achievement will be ridiculed or under-played by the line-therefore better we avoid that risk! Sometimes HR have suffered from a rather unfair label of “introverted extroverts” but the issue could also be to do with “siloed ways of working” in the business.