Finding and recruiting top talent has never been easy, but today’s employers are facing new challenges that are making it tougher to woo the best candidates. The internet and social media have fundamentally changed the world of recruitment, giving jobseekers access to a wealth of information that reveals what it’s really like to work for a business, whether that’s official employee blogs and branded content to anonymous employer ratings and reviews.
These changes have created a candidate’s market, with potential employees firmly in the driving seat and making informed decisions about where they want to work. Companies are responding to this change by investing in employer branding and recruitment marketing to showcase their culture and values. So where does the traditional recruitment agent fit into this picture? Will the 21st Century ring the death knell for the classic external recruiter or present a new opportunity?
These were the questions posed to a panel of industry experts from Glassdoor, the Dorchester Collection, Intellectual Capital Recruitment and This Way Global, by creative content agency, Southerly, at a breakfast event in May. During an informative, lively debate the panelists shared their views on the role of technology in disrupting the recruitment industry; the value and role of employer branding and the impact of social media on the world of recruitment.
We caught up with Joe Wiggins, head of communications at Glassdoor, after the event to find out more: