So, you’ve got a great idea, the funding is in the bag, and your business model has been well crafted. Success is guaranteed, right? Wrong! According to research by serial entrepreneur Bill Gross, which he discussed in a recent TED talk, the two most important factors for success for start-ups are “timing” and “team.”
Similarly, in their book "How Google Works", three senior executives at the company – Eric Schmidt, Jonathan Rosenberg and Alan Eagle – note that venture capitalists “will always follow the maxim of investing in the team, not the plan.”
Indeed, the previous mantra of “set the goal, plan and implement” is increasingly being replaced by a context-centric framework better adapted to a world characterized by more volatility, uncertainty, complexity and ambiguity. And in this world, human insight is needed more than ever.