2) Have you sensed an attitude shift throughout students and faculty members, if so, how do the attitudes compare now to back in the late 90s?
One aspect that stands out is when it comes to the students who are employed these days, we notice that they need to put more effort in convincing their employer to support them in doing an MBA, both financially and in offering time to study. In the late ‘90’s it was more common to get the support of your employer; it is a tendency that these days employees really have to earn the privilege to do an MBA program.
Demographically, I noticed the average age of the full-time MBA students getting younger, the diversity of their study and industry background getting wider and gender parity becoming more balanced (Nyenrode’s full time MBA kicked off with 59% female participants in 2015). Geographical and national diversity of the students now seems to show more of a balance between those from more developed countries and immerging economies as well. Attitude-wise, I can feel similar levels of ambition and drive from students however, the proactiveness they show towards finding the learning method and career path that suit them better seemed to have increased, and their level of willingness to develop themselves not only as responsible business leaders but also as responsible people has heightened. Thus, Nyenrode is proactively responding to the demands of the market – for both students and businesses - for example by introducing a Modular MBA, which is more focused and flexible learning experience due to the change of the attitude that emphasizes ‘life-long learning” in the way that meets diverse needs and wants.
Faculty has always liked to work with MBA students due to the fact that they are even more motivated and bring real-life experience and cases to the classroom.