The road to social media
About two years ago, I had an epiphany. It wasn’t that I didn’t realise how important reputation and personal brand was, it wasn’t that I didn’t know how popular Twitter and Facebook were, or how quickly the rise and importance of the brand new career of “blogging” had become, but it was that all three actually might, in fact should apply to me!
Now many of you might think that was obvious, but it really wasn’t to me. For one thing, I had fallen for the myth that social media was either for vacuous people with nothing to say apart from what they had had for lunch, or for young people. Added to which, I found the thought of telling the world what I thought ridiculous and, actually, quite scary.
That was until I saw the point of it for me. I soon recognised that by capitalising on the various social tools I had a place to learn, a place to share and a place to work out loud, and that simply doing that would give me a golden opportunity to really enable my team, my peers and my customers to get to know me better.