Extending our reach
ALDI targets professionals looking for a career change, as well as recent graduates, through social media, digital advertising and media relations, to reach an audience with a wider skills base. Through Twitter, Facebook and LinkedIn, we highlight the values of the company, offer application tips to candidates and answer frequently asked questions.
We think it’s important for our area managers to share their experiences of their jobs to ensure candidates have a good understanding of what’s required. ALDI relaunched its careers website last year to include case study videos from area managers and directors, providing firsthand accounts of their roles. We also have 55 brand ambassadors at 28 target UK universities, who promote the area manager programme.
Representatives have a presence at university fairs to create brand awareness and to engage with potential candidates through private presentations. Our area manager programme offers graduates responsibility and progression. After a year of training, they oversee a portfolio of three to five stores, and provide direction and leadership to store management teams.