There are 3 major concerns for CEOs right now:
LEGITIMACY: before the economic crisis, people were preoccupied with short-term shareholder value and failed to pay attention to sustainability. Some of the cynicism around poor behaviour in business remains.
ACCOUNTABILITY: particularly in the private sector, how can we make CEOs and organisations accountable for their actions?
PLURALISM: organisations comprise a variety of views, needs and voices so businesses are becoming a more ‘negotiated order’ – what your organisation is about cannot be dictated by your CEO’s vision. Organisations that do well, such as Unilever and John Lewis, recognise this and work with groups to co-create a shared vision.