Knowing (and sharing) why we do what we do
Another key aspect of authenticity comes down to being clear about the personal meaning behind what we do every day, essentially why we’re motivated to get out of bed in the morning. This is less about the practical reasons (paying the bills, giving your kids a good education) and more about the personal drivers that sit behind our work. For most people, this is about how our work taps into the deepest, most sincere and talented parts of us. It is about the extent to which we strive to help or be of service to others. Our sense of purpose is usually at its strongest when we can viscerally sense, day to day, the impact of our work upon an audience.
However, even if one is lucky enough to have a clear and present sense of purpose, authentic leadership requires us to share it with others. This too is not always easy but it is a skill which can be developed. If a leader is able to show their genuine passion for what they do day-to-day, they will have a far greater capacity to inspire others to do work that taps into their own sense of purpose.