Why did you move to Dallas?
I’d worked for Explore Learning for nearly eight years in the UK, first as a centre manager and then as marketing manager. I saw it grow from a small start-up business with only eight centres, through to a thriving and well-respected business with nearly 100 locations. Launching internationally was something that our CEO, Bill Mills, had talked about from day one, but with our new investors, Graphite Capital, on board, this suddenly became a reality. It all happened so quickly, and as soon as I heard that we were going to launch in the US and that they wanted somebody to head up the marketing and sales function, I knew I had to go for it! We decided to rebrand it to Explore Horizons for the American audience and three months later I was beginning my market research in Dallas, Texas!