How big will the transformation be?
This question quickly stumps many executives. However, it is perhaps the most important question that organisations need to grapple with, particularly those that pursue the sustainability journey.
First, ask yourself: what is the capacity of your organisation? Now, imagine every machine your company owns suddenly stops. Imagine that every product your company makes disappears. Imagine your supply chain instantly dissolves.
Imagine everything that occupies your buildings vanishes, except for your co-workers. They are all standing idly by, anxious. This is the capacity of your organisation. It is independent from all the machines, goods, services, materials, and even bottlenecks that often distract us during our daily business processes. Organisations often forego or delay their long-term vision because they do not correctly assess their capacity for change and innovation. As a result, organisations often shy away from challenges and consider them distractions as opposed to opportunities.
To tackle the sustainability challenges of the coming age and to remain relevant in the future, leaders must be able to accurately assess the capacity of their organisations and develop a long-term vision around them.