China is an undisputed force in the business world today. By now, most major enterprises understand the importance of figuring out how to do business in the world’s second-largest economy. Yet unwise assumptions have proven to be a veritable roadblock to success. We asked Jack Wood, professor of management practice and organisational behaviour at China Europe International Business School (CEIBS), to share his thoughts on the common myths of doing business in China.
Professor Wood brings a unique perspective to this topic. A Swiss-American dual citizen who completed his education in the US, he has been living and working in Shanghai for three years. And not only does he have a PhD in organisational behaviour, he has also recently earned his Psychotherapy Diploma from the C.G. Jung Institute in Zurich, giving him insight into both the substance and the psychology of doing business across borders.