GET CONNECTED WITH BESPOKE MARKETING Matthew Forrester, client partner at Facebook, discussed personalised marketing through the social media giant’s eyes.
He said: “There are seven million mobile phones in the world, more than toothbrushes,” which indicates how susceptible people are to marketing.
Facebook’s mission statement is “make the world more open and connected”, which it has arguably done with its 1.49 billion users, all having personalised adverts in their newsfeed.
“Gone are the days when you have one advert that encourages everyone to go and buy that product, people want personal,” he said. Forrester expanded on other successful companies, such as Netflix and Amazon, and asked whether their success could be reflected by how highly they value personalisation.
Forrester used the phrase “everything around me”, while demonstrating the Coca-Cola initiative selling named bottles.