The good and the bad
Now, Facebook alone has more than 30 million users in the UK and social as a whole is something that most businesses can’t afford to ignore.
There are really good reasons for businesses to be active on social media. Marketing promotions and customer interaction are just two of them, helping firms grow, attracting new business and encouraging conversations.
But, as with more traditional forms of media, while reputations can be made, they can also be swiftly broken.
One way in which businesses can find themselves in trouble is through the actions of their own employees. A generation which is younger than the internet has entered the workplace and it sees social media as a right rather than a luxury.
The challenge for HR teams is to find ways of ensuring time spent on social networks doesn’t negatively impact business. Employees can be fantastic advocates for a company on platforms such as Twitter but at the same time there are risks that things can go wrong, potentially with serious legal implications.