If there is one marketing expert trend prediction which has exceeded expectations it is microtargeting. Sitting at the polar opposite end from the usual head-skimming mass of corporate campaigns, microtargeting aims to identify the interests of individuals or small niche groups. Far from being too narrow in its reach, this novel marketing strategy allows businesses to create highly relevant and effective content which is guaranteed to suit the needs of those exposed to it.
Fulfilling the optimum one-to-one relationship between businesses and their specific consumer base; microtargeting aims to emulate a direct conversation between the two.
Additionally, Google’s call for more original ‘rich’ content and crackdown on recycled mass-advertising campaigns has brought microtargeting to the forefront of strategy. With this in mind, microtargeting is most certainly set to play a central role in the future of the marketing world. With a small amount of effort, you can harness its power using our three ways on how to micro target an audience.