Dealing with changing age demographics
It’s no secret that the marketplace is seeing a change in age demographics. The iGeneration – those people born after 1997 – is now entering the workforce, while the Office for National Statistics predicts that 3.7 million more workers aged between 50 and state pension age will remain in work over the next decade. So how is Asda, with more than 500 stores across the UK and 175,000 employees, adapting to these changes?
For Hayley Tatum, Asda’s senior VP of people and stores, it’s all about flexibility, social mobility and sharing knowledge.
“If you look at where people in the population are, you’ll find that many are staying in work and contributing to the labour market for longer than historically. Asda has always employed across the age range, but the area we see most growth is in the older workforce. Either our colleagues are staying with us for longer, or new colleagues of an older age are joining us.
“We’re a very inclusive business and there is no eligibility criteria to get to certain levels or roles. From a social mobility point of view, you can join at any age or
experience and work your way through the organisation until you find a level you’re comfortable at,” she says.