Choosing your employer brand
Over the past 18 months we’ve been evolving our global employer brand. We’re all about our employees, so our brand is focused on them. By telling their stories, we believe potential future employees can begin to imagine their stories with us too.
We’ve got a really strong global team of recruiters, all skilled in building networks and considering how to build talent pools for the future, as well as the vacancies they’re working on right now. Recruitment can no longer be a reactive process and the tools we have access to allow us to ensure this isn’t the case. Really, the team are ‘social’ recruiters and build their own profiles to ensure they’re engaging talent over a sustained period.
Our strategy is centred on social media and gamification, two things I believe to be paramount in attracting future generations and building talent pools across all levels. These kinds of tools are much more engaging, for everyone.