How is the world changing from a digital perspective and how can organisations respond to this pace of change?
The pace of change will drive variety in terms of the roles available and the way people pursue their careers, so organisations need to be ready for this.
Each year, 900 million job and career-related searches are made through mobile devices on Google, while 67 million are made on YouTube. Your talent audience is already there – so you need to ensure you are too. Ask yourself: ‘If not now, when?’ as the pace is accelerating at unintelligible speed.
If you’re responsible for your HR website, you need to ensure that the content, whether for internal or external candidates, works well across all mobile devices.
The youngest audiences are using YouTube more than Google to research information. So there’s an increased appetite for video content to help convey the ethos of the business, your strategy and what it’s like to work there. And for internal candidates looking for promotion or development, video is a great way to tell stories.
However, you need to establish how you can intelligently put video into your overall communications strategy – use it to tell a good story rather than just as content that could work well in print.