And what about those employees who weren’t successful? O’Callaghan explains that the whole initiative is underpinned by ‘Team GSK’ – a global programme of activities related to the partnership, which gives everyone the chance to be involved. The programme is designed to inspire achievement, foster pride in GSK and deepen understanding of GSK’s values. There are opportunities to volunteer, participate in challenges, find out about events, visit exhibitions at GSK sites, get information about health and wellbeing, etc.
For O’Callaghan, ‘Team GSK’ allows employees to ‘get closer to understanding what we’re doing’ with the Olympics. “It’s allowed us to highlight our values and drive these through the organisation,” she states.
One major element is the ‘Team GSK’ website. Most competition nominations were submitted online. The torch relay winners will be reporting back on their progress and training via the site. During the Games, ticket winners will be blogging live, sharing their photos and experiences. Employees are invited to send in messages and queries to them.
“When the golden ticket winners were announced, the site had over 25,000 clicks, which shows the support of the programme. It has certainly ignited an awareness of what we’re doing in a way we hadn’t done before,” comments O’Callaghan.