More to the brand
When we think about branding, various company logos spring to mind. As a former head of marketing, I know that there's a lot more to a brand than the colour of the logo and the name. The same applies to you – it's more than which clothing or shoes you decide to wear to an interview.
So if it's not about logos or names - or clothes and shoes - what is branding about?
It's about conveying who you are and the value you bring to the organisation - not just in the words you use, but how you use them. It also includes how you communicate through body language and whether you seem like the kind of person they think you are.