CV and cover letter – your marketing tools
When you’re competing with hundreds of candidates, you might find that the recruiter goes straight to the CV. You might have done this yourself when faced with a never-ending stream of applications. This, however, doesn’t mean the covering letter is redundant. In fact it’s quite the opposite.
The covering letter is your opportunity to shine and draw the recruiter’s attention to the relevant parts of your CV and it works most powerfully when sending out speculative applications.
- CV = your brochure
- Covering Letter = your direct marketing letter
Both need to ‘sell’ you from the page. This might be your one shot at getting the person’s attention so make the most of it.