What's in a positioning statement?
Companies go through this exercise in order to differentiate themselves from the competition so imagine if jobseekers, both active and passive, adopted the same way of positioning themselves from others.
Posted on from Magnificent Minds Ltd
For many companies wishing to distinguish themselves from their competition the value proposition or positioning statement is key. Job seekers could learn from companies as to why this is quite important as to how they are seen.
- What is the ideal company/industry/sector you want to work for
- Why would they want the skills and experience that you offer
- What exactly are the skills and experience you offer
One of the key ways to promote this is through the various tools that job seekers use to engage the attention of those in their target markets. For example in LinkedIn there are at least three ways you can identify your promise of value from your profile.
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