The challenges of global business leaders
Part of the challenge for global business leaders is to break into emerging markets which have their own distinct cultures and ways of doing business. They must also manage a more widely dispersed and diverse workforce – multinational, multilingual, multicultural and multigenerational – with many different expectations of the workplace. Meanwhile, competition comes from all directions. It’s no longer so easy to ‘own’ the market – yesterday’s winning products and services can be surpassed tomorrow.