Lee Yeap, head of recruitment, BSkyB
Mobiles and other portable devices are now an integral part of our lives. Social media is part of that revolution and it’s going to be hugely influential going forward. It provides a real opportunity to showcase your organisation through social networks, especially in terms of driving direct recruitment and engaging with talent.
Now companies can build relations with talent through social media and reach people who might look for a job in the future. Whether you hire a candidate or not, the whole experience has got to be super slick. Everything candidates see or read must be consistently authentic throughout the process. Negative word of mouth can spread very quickly.
The candidate experience is driven mainly by the capability of the recruitment function, and you need a different skill set now – to adopt a strategic talent advisor role. I certainly expect my team to understand what’s going on in the external marketplace.
There will be more investment in data analytics as it grows in importance. Lots of the decisions we’re making around employer branding are driven by statistics. Through LinkedIn, for example, we can see how engaging the content we post is within the targeted skill set or region. We can search and base key hiring decisions on data and we have the metrics to show why people want to work for us and how to build brand attractiveness.
We are also seeing a big trend around in-sourcing recruitment and internal mobility. The days of outsourcing whole functions is slowly starting to turn around. In the last 12 months we have recruited 90% of talent through a blend of referrals, LinkedIn, job boards and old-school headhunting. People are slowly starting to realise that representing your own brand is crucial and I think there will be a gradual reduction in agency spend as time goes on.
Lee Yeap, head of resourcing, BSkyB
Lee is building a best in class talent acquisition. Before this he worked in various recruitment roles at British Telecom.